Bath Uni X The Institute of Coding
Campaign: CTRL Your Future

Brand identity and creative platform developed for the Institute of Coding, part of Bath University to inspire more diverse young people to enter the tech industry.

Women aren’t welcome in tech, but after CTRL Your Future they sure will be.

Four hero collaborators were chosen to act as brand ambassadors to call on the next generation to get involved and reboot the system via the ‘404 not found’ social content series, virtual experiences and IRL events. 

The campaign was a huge success and received a plethora of awards including;

The Drum - Judges Chair award,
The Drum DADIs - Grand Prix and
Creative Review’s - Creative Effectiveness award.